Inside the Vault: Memorial Community Health
WHO WE HELPED:
Memorial Community Health, Inc. (Aurora, NE), is a private, nonprofit corporation providing health care services to the communities in Central Nebraska - comprised of Memorial Hospital, Memorial Health Clinics, Memorial Community Care and East Park Villa.
WHAT THEY NEEDED:
A new logo that properly captured their characteristics and could be used with each affiliation on a variety of materials. We first defined the specific objectives the logo would have to meet.
The logo had to:
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Reflect the hospital's reputation for making patients feel they are being cared for by trusted caregivers they may already know or recognize.
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Compliment the tagline: "Because every moment matters" with imagery that exudes a sense of ethics, value, and humanity.
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Exhibit a feeling of excitement and pride in the lively and progressive nature of the Aurora community.
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Be manageable in a variety of print, web and video applications.
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Avoid trendy approaches to ensure long-term usability.
HOW WE DID IT:
The logo we presented includes an interconnected shape that represents the cooperative and unified system of Memorial Community Health.
In addition, the shape incorporates the initial letter of the organization, "M", while resembling an iconic first aid cross. It also has the appearance of overlapping bandages to suggest a healing environment.
The fonts we chose are friendly, yet professional, while the combination of green and blue colors reinforce the friendly and neighborly feel. It is easy to read and will withstand the test of time.
HOW IT WENT:
Memorial Community Health unveiled the final logo to the public on February 12, 2010. We are now working with them on integrating the new logo into their print, online and all other communication materials.