A: Google Adwords is an online advertising network that allows advertisers to place ads in the right hand side of the Google search results page, and only pay when the ad is actually clicked. This is called pay-per-click or PPC advertising. Advertisers can set any daily budget amount they wish and can opt in and out of the program at any time, making Adwords one of the easiest and most flexible ad networks around.
A: An Adwords campaign can generate new leads and sales in an area previously left untapped. Our clients running Adwords campaigns are often surprised by the high return on investment that can be realized by running a simple ad. Adwords works especially well for businesses that offer unusual or niche products or services, and have a moderate to high cost.
A: Idea Bank Marketing can help you create a successful Adwords campaign by:
• Creating a campaign that focuses on the keywords that customers actually use to search for your website. Choosing good keywords is the first step in creating a campaign that works well, and
• Creating a landing page that corresponds with the chosen keywords. A landing page is a page on your site that funnels the user into a specific task, usually filling out a form, or purchasing a product.
These elements are key in creating the most successful campaign possible, and they help to avoid the common pitfalls that most people encounter when trying to go it alone.
A: It's a powerful communication tool that connects you with your audience through skillful use of email marketing! Idea Bank Marketing can set up an I-Connect account that allows you to:
• Keep your emails relevant and spam-free.
• Upload and manage mailing lists.
• Create and send email campaigns.
• Deliver scheduled emails to targeted audiences.
• Capture visitor data via your website.
• See who opened your email, who clicked what, and who opted out.
You stay in control with connection options that give you feedback from responses, enable you to create your own email campaigns, and manage your own lists.