Email has become a critical part of any firm's communications and marketing plan. It can help retain customers, keep members informed, increase sales, fill seats, raise brand visibility and help you grow your business. Email is fast and, in many cases, more affordable than traditional direct mail.
But to work, email has to be done well. Content needs to be clear and compelling. Graphics need to be visually appealing. Campaigns need to be personalized and relevant. Delivery needs to be timely and accurate. List maintenance procedures need to be compliant with industry standards. And results need to be thoroughly tracked and applied to future mailings.
And that's where we come in.
You'll be able to see the tracking reports yourself 24/7 by logging into your I-Connect "Silver Connection" account. If you choose the "Gold Connection" account, you can also have full access to your audience lists and create your own campaigns using your customized templates created by Idea Bank.
