
Sherma has been a partner at Idea Bank Marketing since 1993, and on staff since 1988, so she knows what it takes to make advertisements sing, video pop, and clients happy. There's an electric charge when she's in the office, and her creative zip keeps the phones humming and projects hopping.
Sherma's varied background allows her to direct not only the creative vision of projects, but also the marketing strategy. Sherma has covered all aspects of concept development, project planning, technical production and interactive design for clients of all sizes.
When Sherma graduated from the University of Nebraska in 1986 with a degree in Advertising, her entire portfolio was created with pencil sketches, markers, and airbrush. "Having been trained the old school way, I truly appreciate the powerful digital tools we have at our disposal today. I love combining traditional methods with today's interactive advances."